Life Assurance

What would your loved one's do in the event of your death?!

When it comes to protecting your family and loved ones, there's not much else more important than a life assurance policy, and it does not cost as much as you may think!  Call us now on 01323 410 433 for a free market review.

Essentially, a life assurance policy will allow you to:

  • Leave a tax free lump sum for your loved ones
  • Ensure your loved ones are not left with long-term mortgage commitments
  • Ensure that your family are not left with crippling debt
  • Cover any funeral costs that your family would otherwise settle
  • Enjoy life without the worry of adequate savings for your family's future welfare - should the worst happen
  • Plan how much money is left behind and for whom

The price you pay for a life insurance policy depends on a number of things.

These include:

  • your age
  • your health 
  • your weight & height
  • your lifestyle
  • whether you smoke
  • the length of the policy
  • the amount of money you want to cover

There are various types of cover available; however, it is important to understand them properly to be able to make a decision which one is the most suitable product for you. 

Types of cover...

  • Level-Term Life Assurance
  • Decreasing-Term Assurance
  • Increasing-Term Assurance
  • Renewable-Term Assurance
  • Key Man
  • Whole-Life Assurance
  • Family Income Protection

What if I develop a Critical Illness?

Life insurance usually only covers death – if you can’t provide for your family because of illness or disability, you won’t be covered. Some life insurance policies provide a Critical Illness benefit, although these are not automatically included and subject to an additional cost.

Critical illness cover  will pay out on diagnosis of a terminal illness. You must check the terms and conditions of your policy to ensure that you’re covered for what you think you are - don't assume!

Policies will often have exclusions (things they wont cover you for). For example, they might not pay out if you die due to alcohol or drug abuse, and you normally have to pay extra to be covered when you have a high risk occupation, or engage in risky sports / activities.

If you have any serious medical conditions when you take out the policy, your insurance is likely to exclude any cause of death related to that illness.

There is specialist cover available in the market for these issues, which cover:

  • critical illness cover
  • long-term illness
  • total and permanent disability.

Term insurance or whole-of-life?

Term insurance will cover your life for the length of the policy, while you pay your monthly premiums. Whole-of-life cover, on the other hand, will pay out whenever you die. Whole-of-life cover is generally more expensive, particularly if you are in poor health or have a history of medical conditions. It is usually only available through a specialist broker or financial adviser. For some families, it is used as an inheritance-tax planning tool. 

Do you want a Single or Joint policy?

Life Assurance can be purchased either as a 'single-life' policy or a 'joint-life' policy for a couple. With a joint-life policy, you can decide if you want it to pay out on the first death (useful for paying off a mortgage or protecting dependents) or on the second death (which can help with inheritance planning).

It is tempting, if only one of you earns an income, to decide to insure just that one life; however, you should consider the financial implications of a caregiver passing away as well. The on-going financial burden of providing childcare or care of an elderly relative could be high, so this should be taken into consideration when making your decision.

If different levels of cover are required – if one partner earns a lot more than the other, for example – it may be more sensible to take out two single-life policies. We will be able to help you find the best solution for you.


You have worked hard to achieve your lifestyle. Protecting your personal assets and enabling your Family and loved ones to maintain their lifestyle is an absolute priority.

With over forty years’ experience of arranging and advising Life Assurance cover, we can provide experienced independent advice and offer life assurance cover, at the best possible fixed monthly, or annual premiums. Life Assurance does not cost as much as you think!

Call us now on 01323 410 433 for a free market review.

Why John Whippy Insurance Brokers?

  • A Local & Personal service from a dedicated adviser who represents you, not the insurer
  • 100% Independent Insurance Broker offering impartial and independent advice
  • A reputable and established local Insurance Broker
  • A qualified and experienced team, with commitment to staff development
  • Professional insurance recommendations with sales on an ‘advised basis’
  • In-house claims management

How we add value...

We work with you to identify, measure, manage, reduce and eliminate risks to your business. This in turn will help limit the chances of suffering a loss and will often result in premium discounts.

We often highlight risk exposures that you were not even aware of.

We act as your agent and working for you in the event of a claim. We are there to remove the common anxieties and burdens that are associated with making a claim. Limiting disruption to your business and daily life is important to us.

You’ll receive a personal service

Regardless of size, we believe every client should be treated with the respect and provided with the service they deserve. Buying insurance can be a daunting and time consuming task, that’s why we work closely with you to understand your needs and make the whole experience of reviewing your insurance a pleasant and seamless one. Every client matters to us!

We are independent and impartial

John Whippy Insurance Brokers are completely independent and are not tied to any one or limited panel of insurers. As one of our 5 pledges to you, we will transact business with your best interests in mind. In other words we will carry out an independent market analysis on your behalf and offer the best value for cover we can from our extensive range of insurers.

How we transact business

Upon completion of our full market review we will present the options to you so you can make an informed decision. Our sales are on an advised basis which means we will make recommendations to you based on your requirements, be it price, cover, insurer background or coverage flexibility etc. We don’t over or under sell, we just offer you what you need.

No Call Centres! Deal with the same individual and build trust!

No numbered options, pre-recorded messages, repeating conversations or scripted questions. Our staff are professional and will seek to establish your requirements through open, honest and genuine conversations. We believe it’s important to listen to what is important to you! We can communicate with you by telephone, e-mail or we are happy to arrange face to face discussions and visit you.

Don’t pay over the odds!

Challenge us to beat your renewal premium and work closely with one of our experienced, knowledgeable and qualified team members. Contact us or request a call back to get professional advice and obtain valuable insurance cover at competitive premiums!

As a Sussex Insurance Broker we predominantly serve, but are not limited to, the following areas:

Eastbourne, Polegate, Lewes, Brighton, Hove, Peacehaven, Seaford, Shoreham, Worthing, Hailsham, Uckfield, Heathfield, Herstmonceux, Pevensey, Bexhill, Battle, and Hastings.

Get in Touch

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